| We're hosting a workshop in partnership with General Assembly, masters in online learning. What does 'branding' actually mean? In this session, you'll learn exactly what you need to have in your branding toolkit—along with what you don't. From finding the right visuals to understanding what sets you apart from the competition to optimizing your brand's performance, this session covers the branding essentials you need to know.
Takeaways What branding actually means Why branding matters for your career or company The key components of your brand toolkit Building your brand from the ground up Understanding, measuring, and improving your brand over time Tuesday May 11th, 7-8 PM EDT Go beyond the buzzwords and start building a brand that sells. | 
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